3 Invaluable Tools for Small Businesses

3 invaluable tools for small business

The process of starting a new business can be challenging. Regardless of your industry or how much experience you have, obstacles can often appear around every corner. A combination of limited manpower, time, and working capital can all factor into operating a small business. With the right tools and resources; however, it is possible to see your business attain its full potential. Below are three invaluable tools and software that you can utilize as a small business owner. 

1. Google Analitycs

Regardless of what kind of small business you are operating, in the end, it all comes down to the numbers.How many customers do you serve per day? How much traffic is your website generating? Where does your website derive its traffic? What are the demographics of your target audience? Understanding the answers to these questions is crucial to ensuring the success of your small business.

Google Analitycs

Understanding the answers to these questions is crucial to ensuring the success of your small business. The process of tracking such numbers can often be challenging for many small business owners. Not only can it be complex, but also time-consuming. The Google Analytics tool makes it much easier to find the answers you need. In addition to viewing key numbers, including where their website has been viewed, Google Analytics also gives users easy-to-understand graphs and charts. Even if you are not technically minded, Google Analytics makes it easy to take control of the factors driving your website's traffic so you can make well-informed marketing decisions for your business.

2. Dropbox

Multi-tasking comes part and parcel with owning a small business. With Dropbox, you receive the ability to create a virtual link between all of your various wireless devices.


Simply save all of your documents as well as any other items you need, including videos and images, into your Dropbox account. Access them from any location. Whether you are at home, at the office, or on the road, you always have access to all of your files. Dropbox allows you to quickly and easily share files with others. Additionally, you never have to worry about the horror of realizing you have lost an important document. Your important files will always be saved in the cloud.

3. Square

Cash flow is the lifeblood of any small business, therefore, it is extremely important to ensure you maximize sales opportunities.Small businesses often find it difficult and cost-prohibitive to accept credit cards, thus presenting the risk of missed sales.


With Square, you gain the ability to accept credit cards easily and quickly, even from temporary locations. Simply attach the credit card reader onto your smart phone and make sales from any location. As a result, you can compete with larger businesses and even brick-and-mortar retail establishments regardless of whether you are in the beginning phases of operating your business.

Operating a small business can be both challenging and exhilarating. By making sure you are leveraging all available tools and resources, you can position your business for the greatest possible future success.

Taylor Miller is a contributor to the small business center blog for National Funding and regularly writes about small business loans, equipment leasing and merchant account