Actors, directors, writers, technicians, and many other members of movie production crews will be honored at the upcoming 88th Academy Awards ceremony, aka “Oscars,” happening on February 28th, 2016. Even though movie posters don't get awarded – and are often overlooked – they play an essential role in the success of these movies.
The typographic aspects of the poster-design are ever changing and adapting, not only to fit the themes of the movies they represent, but also to speak to a specific target audience and quite possibly to a whole generation, if not a few.
Since we love all things "print" here at The Mines Press, we have decided to take a deeper look into the font faces used in the advertising of this year’s nominees for best picture.
The Big Short - Engravers MT Regular
No modifications, just different sizes for 3 words
Bridge of Spies - Agency FB Bold Extended
-80 adjustment on letter tracking
Brooklyn - Futura T Book
127 increase in letter tracking
Mad Max - Agency Black
Modification made to M
The Martian - Bourgeois Medium
118 increase in letter tracking with a slight decrease of 95% horizontal scale
The Revenant - News Gothic Bold
160 increase in letter tracking
Room - Rokkitt
95 increase in letter tracking with an 110% horizontal scale
Spotlight - Minion Pro Semibold Cond Display
102% on horizontal
Click here to download all the fonts used in the 8 posters above.
Which one is your favorite? Do you think the best films had the best posters this year? Don't see your favorite movie poster and would like to know the fonts that were used in it? Drop us a line in the comment section to let us know your thoughts, questions, ideas, and even requests for additional movie posters that were not covered in this article.