Eco-friendly products have been around for a while, and they are here to stay.
According to studies commissioned by EnviroMedia Social Marketing and Green Seal, last year 82% of consumers were still buying green, despite of the economy. Also, research done by Nielsen shows that 66% of consumers think companies should support the environment.
Reports also show that young adults and college grads are on the front lines of the “green lifestyle”, which means that eco-friendly products have a bright future ahead.
If you are a starting small business or you are looking to give your brand a modern image you should be targeting these markets, and eco-friendly promotional products will have a big impact on your sales. The transition doesn’t have to be spontaneous, but it’s a great idea to add to your next New Year’s Resolutions.
Eco-friendly products are cool, forget those same old tired ideas, there are new green products out there that will fill your promotional needs, while being environmentally responsible.
Let’s see some options:
Bamboo promotional products
Bamboo is the fastest growing plant on Earth. Some species have been measured to grow over 4 feet in 24 hours, and it only takes them 6 months to regenerate to its full mass, that alone makes a big difference from the 30 to 50 years that trees used conventionally take to fully develop. Also, bamboo can thrive naturally without using any pesticide, it has its own anti-bacteria substance named “bamboo kun”, which makes bamboo products one of the cleanest products in the market right now.
Our first pick are these eco pint glasses.
They are a great example of the many uses of bamboo. Each eco pint is naturally unique with a fusion of bamboo fibers and now you can stack and pack with the all new pint Kraft box. Four of the eco pints stack up perfectly in this gift box.
Show off a logo on four of the same colors or mix and match!
Our second pick are these bamboo promotional cutting boards.
They have one of the best cutting surfaces available; they are made from 100% organically grown bamboo and they are designed to last for years. These promotional cutting boards are easily customizable to showcase your brand in the best way possible.
Recycled promotional products
Even though bamboo fiber is a good alternative to avoid products that are hurting our eco-system, by now a lot of the damage is already done. The good news is that you can still do your part by using recycled materials. In fact, if every American recycled just one-tenth of their newspapers, we could save about 25 million trees each year. On top of that, recycled paper produces 73% less air pollution than if it was made form raw materials.
Therefore our third pick are a couple of items that take full advantage of recycled products.
These Die Cut Notebooks & Sticky Note Memo Cases are a must have for every desk to have on display.
The die cut option in the notebooks gives you great visual alternatives; you can add a splash of color and make every logo design pop. While the sticky note memo case has a large flat surface to showcase your brand. Easy and useful giveaways for clients made from 100% recycled materials.
Reusable promotional water bottles
Bottled water has shown the biggest growth from all the bottled beverages, that includes alcohol, juices and soft drinks. And while that can mean fewer cavities and slimmer waistlines it is definitely taking a toll on our recycling system.
Last year 31 million tons of plastic waste was generated in the US and only an 8% of that was recovered for recycling.
If you want to put a stop to all this waste you should consider reusable promotional water bottles.
The h2go delta Tritan water bottle is one of the best designs out there right now; it comes with a coconut carbon filter that reduces 99.99% contaminants that may be found in water.
The h2go delta has a single wall (BPA free) made of copolyester, and you can find it in a wide selection of colors to best match your brand. Your logo will look beautiful in this modern design.
Green awareness promotional products
All of the options that we’ve listed above are great marketing tools. They are earth conscious, they are modern promotional products, and they are definitely the first step in the right direction, but your business and our world won’t stay around long if we don’t spread the word.
Consider giving away promotional products with a clear green message, it’ll go a long way with your clients, they’ll know that you are doing your part, that you are not just giving away promotional products to increase your sales, that you are creating awareness and a better future for all of us.
Here are two budget friendly options that you could use as a complementary gift with any of the other products.
The Going Green wall calendar & the Think Green note pad 5, both will still give you the option of showcase your logo while creating Green awareness, can’t go wrong with them.
We recommend that you consider these facts and do your research before moving forward with your next promotional products selection. There are clean alternativesin the market these days, cool products and smart choices that will give your brand the right image for years to come.
Don't waste anymore time!