Custom imprinted apparel is by far the largest segment of the promotional products market – primarily custom embroidered polo shirts, logo golf shirts, imprinted t-shirts and promotional caps. And here you’ll find all of the best brands available, including Izod, Nike, Adidas, Gildan, Outer Banks, UltraClub, Champion, Chestnut Hill, Hanes and more – all in the latest contemporary styles, fabrics and colors.
Why should you use imprinted and promotional apparel to promote your business or event? Here are some interesting statistics from a survey conducted by the Advertising Specialty Institue (ASI):
• Personalized shirts were the second most commonly owned promotional product – 45%
• Imprinted caps were the third most commonly owned promotional product – 31%
• Promotional apparel was kept an average of 9 months.
• Promotional caps were worn an average of 6.06 times per month and shirts were worn an average of 4.32 times per month.
• Promotional caps were seen by an average of 476 people per month.
• Custom imprinted shirts were seen by an average of 365 people per month.
So, the take away on custom imprinted promotional shirts and caps is this: Given the large number of people who will see your imprinted shirts or caps (i.e. impressions), the cost per impression is literally a fraction of a penny - $0.002 for a promotional cap and $0.005 for a promotional shirt. That makes them a very worthwhile investment – one that will last a long time.
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